Marketing Manager

Air Botswana Is Looking For A Marketing Manager


Key duties

Reporting to Head of Commercial, the candidate will be responsible for planning, organizing and managing the maximization of revenue generation opportunities through marketing, advertising, promotional and activities of airline routes and schedules, and other airline-related services and products to contribute to business profitability and growth, corporate image and customer satisfaction


Key Responsibilities

  • Prepares draft budget for the Section and justifies these to the Head of  Department
    Enhance customer experience by ensuring that the section meets their performance standards and targets in order to meet the airline’s customers’ expectations.
  • Develops, promotes and monitors the frequent flyer programme to enhance passenger retention and brand loyalty.
  • Builds and maintains relationships with the media to ensure the most effective messaging and positioning of the airline
  • Develops operational plans for the section, setting priorities with clear activity, schedules, performance targets, standards, procedures and timeframe
  • Recommends resource requirements for the section to the Head of Department and deploys allocated resources efficiently, taking into account identified needs and priorities
  • Develops and implements a brand strategy and plan ensuring all aspects of the Airline’s products/services and marketing activities are aligned to the ethos and goals on the brand as stipulated in the brand manual Identifies possible niche market opportunities with synergies to the airline’s core business activities and –initiates market research surveys and cost-benefit analysis.


Key Requirements

  • Degree in a Business related discipline. Accreditation to an international Marketing body would be an added advantage
  • Eight (8) years post graduate experience of which three (3) years should have  been in a commercial environment.
  • Experience in an airline industry exposed to marketing, sales and product development at a supervisory level would be an added advantage
This job has expired.