E-Commerce & PAA Royal Executive

  • Location:
  • Salary:
    negotiable
  • Job type:
    Full-Time
  • Posted:
    2 years ago
  • Category:
    Administration, Airline Management
  • Deadline:
    July 16, 2018
  • Job Level:
  • Languages:
    English, Swahili
  • Gender:
    Male, Female, Other

REPORTS TO: MARKETING & CORPORATE COMMUNICATION MANAGER
DUTY STATION: DAR ES SALAAM

 

RESPONSIBILITIES 

You will be reporting to the Marketing and Corporate Communication Manager.

 

ROLE PURPOSE STATEMENT:

To enhance the use of Precision Air’s electronic systems to sell the company’s products, services and ensure the achievement of PAA Royal Frequent Flyer Program Objectives.

KEY ACCOUNTABILITIES / RESPONSIBILITIES

 

• Development, delivery and coordinating implementation of Precision Air’s e-commerce products and services including
• Online check-in
• Click &Fly
• Mobile payments and other payment platforms.
• Internet Booking engine
• E-commerce business analysis to measure success in implementation and business requirements.
• Coordinate training of stakeholders and ensure contact centre, Frontline sales and marketing are well versed with PW e-commerce products.
• Oversee company’s website maintenance, Content and troubleshooting.
• Product testing and process mapping to ensure a smooth introduction of the airline’s e-commerce products
• To ensure that IBE becomes a major sales/revenue generator for the company.
• Identify new e-business products to enhance company strategy 
• Work with the social media, Facebook, Twitter, Instagram etc. to project the company image 
• Design, develop and coordinate the PAA Royal program strategy implementation for customer retention.
• Design and continuously improve PAA royal program rules and regulations to ensure the long-lasting attractiveness for customers. 
• Develop leading-edge creative campaigns to attract potential members for recruitment into the loyalty program. Provide for quality check and assurance to ensure effective implementation of the PAA Royal program communication plans.
• Oversee the PAA Royal program membership applications are processed promptly in order to monitor and manage membership by coordinating with the PW sales, travel agents, PW in-flight and ground handling staff participation. 
• Continuously monitor membership database, in order to acquire information of customer profile and spend behaviour to utilize it for further developing the loyalty program.
• Identify and negotiate partnership e.g. car hire, hotel tie-ups with internal as well as external brands for loyalty program activities to facilitate and optimize customer reach. 
• Oversee the operations of the PAA Royal program Helpdesk to monitor the nature of calls provide guidance or responding to customer queries and forward any major concerns to the Senior E-Commerce Executive.
• Run PAA Royal program PAA Royal program Helpdesk and ensure quality services are delivered to Paa Royal members.
• Design and implement Paa Royal member’s engagement program to achieve a high level of engagement. 
• Ensure Paa Royal members are enjoying the membership benefits as established in the program. 
• Coordinate and oversee the program’s branding and visibility at the airport, Sales offices, travel agents, factions etc….
• Any other duties as may be assigned by your supervisor

 

SAFETY

 

• Taking reasonable care of own safety and security and the safety of others who may be affected by your acts or omission while undertaking your duties/ tasks,
• Cooperating with the Company to enable it to comply with the relevant regulatory provisions and standards,
• Using, in the correct manner, all protective equipment and procedures provided by the company,
• Operating only that equipment on which they have been trained and qualified to operate
• Reporting to the company, without delay, any defects in procedures or equipment that they are aware of that might compromise safety.
• Taking all reasonable and practical measures, this may include the submission of safety reports, to prevent injury or fatality to themselves or other persons and damage to or loss of aircraft.
• Avoiding intentionally interfering with anything provided by the Company in the interest of safety
• Reporting any conflicts between safety and the operational goals of the Company

 

RECORDS MANAGEMENT;

 

• Creating, receiving and keeping relevant records in accordance with correct filing rules.
• Disposing of records in accordance with authorized disposition instruments and established procedures
• Any other duties as may be assigned by your supervisor

 

KEY PERFORMANCE INDICATORS

 

• Achieve set e-commerce targets.
• Visible revenue/ passenger number growth through the use of e-commerce systems 
• Increase the visibility and use of e-commerce tools 
• High-efficiency standards through the quality of customer service 
• Satisfactory feedback on helpdesk from Paa Royal customers 
• The high rating of the Paa Royal program
• Meet set targets for the loyalty program recruitment drive 
• Customer retention and loyalty

 

COMPETENCIES

 

• High level of integrity 
• Customer focused and good PR 
• Decisive and confident 
• Result oriented 
• A good negotiator and articulate communicator in English and Swahili
• Revenue and cost conscious
• Creative and self-motivated

KNOWLEDGE, SKILLS, EXPERIENCE

• University Graduate in business, marketing, e-commerce, or a related field.
•At least 3 years experience in E-Commerce and Marketing field. 
• Excellent computer skills.
• Excellent knowledge of E-commerce technology/platforms and its application.
• Wide knowledge of loyalty programs.
• Strong analytical skills. 
• Proficient in customer service.
• Business acumen
• Knowledge of airline and airport process is an added advantage

 

Mode of Application:
If you feel you meet the above requirements please send your application and CV to the
address below. Only short‐listed applicants will be contacted.

Head of Human Resources and Administration 
Precision Air Services Plc
Mail Box 70770
Dar es Salaam
Tanzania

location

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